Notes from the ground.
Practical guides on how Brazil buys, pays and decides, for foreign companies planning to sell here.
Branch or Subsidiary: How to Open an Office in Brazil
A foreign company that wants an office in Brazil can open a branch or a subsidiary. See the difference, the government authorization and which one to choose.
Bank Account in Brazil for a Company with a Foreign Partner
How to open a bank account for a Brazilian company with a foreign partner: documents, CNPJ, the bank's review, capital contribution and the mistakes that cause delays.
How to Register Your Trademark in Brazil (INPI)
In Brazil, a trademark belongs to whoever registers it first at the INPI. See how filing works, classes, costs, the Madrid Protocol and why to register before launch.
Accountants in Brazil: What They Do and What They Cost
Every company in Brazil needs an accountant. See what they do, the monthly cost, the extra duties for companies with a foreign partner and how to choose a firm.
How to Send Profits from a Brazilian Company Abroad
How a Brazilian subsidiary pays profits to its parent abroad: Central Bank registration, the foreign exchange contract and the 10% dividend tax in force since 2026.
How to Open a Company in Brazil as a Foreigner
Step by step for foreigners opening a company in Brazil: legal structure, CPF, local attorney, Central Bank registration, CNPJ and what to do first.
What Is a CNPJ and When Does Your Company Need One?
What the CNPJ is, why it is every Brazilian company's identity, when a foreign company needs one and what changes with the new alphanumeric CNPJ.
Can You Sell in Brazil Without a Local Company?
Yes, you can sell to Brazilians from abroad. See how to get paid in reais, which taxes the customer pays and when to open a local company.
Boleto Bancário: How It Works and When It Still Matters
What the Brazilian boleto is, how customers pay it, how long it takes to clear, why Pix overtook it and where it is still essential, such as B2B sales.
Installments in Brazil: Why Brazilians Pay in 10x
How interest-free installments work in Brazil, who pays for them, how to get paid sooner and how to display installment prices to sell more.
The Most Used Online Payment Methods in Brazil
Pix, credit cards with installments, digital wallets and boleto. See how much each method weighs in Brazilian e-commerce and which to offer at checkout.
How to Price Your Product in Brazilian Reais
Converting your price at the exchange rate rarely works. Learn to price in reais with local income, taxes, installments, Pix discounts and competition.
Nota Fiscal: A Guide to Brazilian Invoices for Foreigners
What a nota fiscal is, its types (NF-e, NFS-e, NFC-e), who issues it, why Brazilian clients require it and what changes with the national NFS-e and tax reform.
Brazil's Tax Reform: What Changes for Companies Selling Here
CBS, IBS and the Selective Tax replace PIS, Cofins, ICMS, ISS and most of IPI by 2033. See the timeline, what changes in pricing and what to do now.
LGPD: Brazil's Data Protection Law for Foreign Companies
The LGPD applies to foreign companies handling data of people in Brazil. See when it applies, the key obligations, fines and how to comply.
WhatsApp for Business: How Brazil Sells Through Chat
In Brazil, sales and support happen on WhatsApp. See the numbers, the Business app vs the API, messaging rules and how to use it without annoying customers.
Brazilian Portuguese: Why Translation Is Not Enough
Localizing for Brazil goes beyond translating. See how it differs from European Portuguese, plus price, date, CPF and address formats, tone and SEO.
How to Sell SaaS in Brazil
A guide for software companies entering Brazil: pricing in reais, recurring billing, taxes for B2B customers, invoicing and when to set up a local company.
Info Products in Brazil: How the Online Course Market Works
Brazil has one of the world's most active online course and info product markets. See the platforms, sales models, prices and refund rules.
Mercado Livre and Marketplaces in Brazil for Foreign Sellers
Mercado Livre leads Brazilian e-commerce, followed by Shopee, Amazon and Magalu. See each one's share and how a foreign seller can get in.
Digital Marketing in Brazil: The Channels That Work
Google, Instagram, YouTube, TikTok, WhatsApp and influencers: the channels that bring the most customers in Brazil, plus the country's sales calendar.
Influencer Marketing in Brazil
Brazil is one of the countries with the most influencers. See how to choose creators, partnership formats, CONAR rules, contracts and how to measure results.
Hiring in Brazil: CLT, PJ or Foreign Contractor
How a foreign company hires in Brazil: CLT employment, PJ, employer of record or a contractor paid from abroad. Costs, risks and when to use each one.
How Brazilian Consumers Decide to Buy
Trust, an installment that fits the month, Pix, WhatsApp, Reclame Aqui and shipping. Understand what drives Brazilian online buyers and how to adapt your offer.
Brazil or Mexico: Which Latin American Market to Choose
Brazil and Mexico are Latin America's two largest digital markets. Compare population, e-commerce, payments, language and taxes, and which makes sense first.
How to Sell in Brazil with Pix: A Guide for Foreign Companies
Pix is the most used payment method in Brazilian e-commerce. See how it works, the numbers and how a foreign company can accept Pix payments.